Digital Brandbook

Profile structure & set-up

A localized social media presence

our main social profiles

We use one main account per social channel to communicate globally, on a more corporate level. Those channels will be managed by headquarters and are the only accounts that can use the Rubio Monocoat brand name without location mentioned, as profile name.

Overview of all main social media accounts:

Social media platform Rubio Monocoat profile
Facebook Rubio Monocoat
Instagram Rubio Monocoat
LinkedIn Rubio Monocoat
Twitter Rubio Monocoat
Pinterest Rubio Monocoat Head office
YouTube Rubio Monocoat

using different localized social profiles per dealer

We strive to have social profiles for every country we serve, so we can adapt those social presence and messages to the needs and expectations of the local market, like communicating in the preferred local language or using images that reflect the local culture.

That said, we also believe it's crucial to keep your social profiles active and up to date! If you, as a dealer, serve multiple countries and you're not able to maintain a regular and consistent presence on multiple profiles per country we’d suggest addressing this market group through one single account. E.g., Nordic/Scandinavia for Sweden, Denmark and Norway.

As an expert in your market, we leave the decision of whether you group market profiles or not up to you. But don’t hesitate to contact in case of doubt.

which social media platforms should i use?

Whether you decide to be present on Facebook only or use every single social media platform that exists, is up to you. This depends on the popularity of the platform in your region and your ability to manage multiple accounts. As mentioned before we believe it’s crucial to keep your social profiles active and up to date. If this means using a smaller social media mix, then less is more.

  • Facebook is an easy to use platform that remains to be the most widely used across all channels. You’re able to share photos, videos, and general updates with your followers. Despite sharing updates on your Facebook page, there are additional spaces where you can engage with followers, like groups, events and Messenger.

    How can I, as a Rubio Monocoat dealer, use Facebook?

    • Sharing images and videos of products or realizations
    • Sharing blog or news articles
    • Sharing promotional posts
    • Sharing industry news
    • Sharing testimonials
    • Sharing employer branding information
    • Collect reviews from customers
    • Answering customer questions
    • ...
  • Instagram depends much more on visuals with its simple “photo/video and caption” format. Although it’s weak in the website traffic department (without creating an ad), it continuously outperforms all other platforms in engagement rates. Because of this, your brand is able to build a loyal following much more organically than Facebook or Twitter.

    How can I, as a Rubio Monocoat dealer, use Instagram?

    • Sharing images and videos of products and realizations
    • Sharing user generated content
    • ...
  • Twitter provides fast-paced, “in the moment” messaging that can be great for engaging with your audience, customer service and raising brand awareness. It is especially popular in the entertainment, sports, politics, tech, or marketing industry. The use of #hashtags makes Twitter an excellent real time search engine to monitor conversations surrounding your brand and your competition.

    How can I, as a Rubio Monocoat dealer, use Twitter?

    • Sharing industry news and opinion
    • Sharing industry news and opinion
    • Answer customer questions
    • ...
  • LinkedIn is similar to Facebook in function, sharing photos, videos and general updates, but focuses on a professional audience. Therefore it can be very useful for B2B lead generation, general networking, as well as recruiting employees.

    How can I, as a Rubio Monocoat dealer, use LinkedIn?

    • Sharing industry news
    • Sharing products updates
    • Sharing corporate information
    • Sharing employment news and vacancies
    • ...
  • YouTube is a video sharing platform and has become the 2nd biggest search engine platform following Google. Many of these searches are for “How To” videos. Service industry businesses that can offer this type of content work well on this platform, along with lifestyle and educational videos.

    How can I, as a Rubio Monocoat dealer, use YouTube?

    • Sharing product videos
    • Sharing how to and tutorial videos, related to the Rubio Monocoat products
    • Sharing testimonial videos
    • ...
  • Like Instagram, Pinterest is a visual social media platform in which it is possible to share images, videos, infographics and all kinds of content that are predominantly visual. It functions as a visual discovery engine where people find ideas like recipes, home and style inspiration, and more. Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout, and DIY-related pins.

    How can I, as a Rubio Monocoat dealer, use Pinterest?

    • Sharing product images and videos
    • Sharing how to and tutorial videos, blogs, infographics,.. related to the Rubio Monocoat products
    • Sharing qualitative images/video’s of realisations with the Rubio Monocoat products
    • ...
  • TikTok is known for its short-form videos. Like Pinterest and Instagram, TikTok is best for visual-based businesses like art, food, retail, beauty, and some service industries. TikTok has a very young demographic. The platform is useful for targeting the 18-24 age group and building brand awareness.

    How can I, as a Rubio Monocoat dealer, use TikTok?

    • Sharing short tutorial videos
    • Sharing short videos of realisations
    • ...