The Rubio Monocoat brand should be easily recognizable no matter which social media network people are looking at, so keep profile names, profile photos, header images and About Us content the same across platforms. Your audience will immediately be able to recognize that the social profile belongs to the Rubio Monocoat brand and helps you influence their perception of our brand.
The first step in creating a consistent social media presence is making sure that your account names are the same across all your social platforms, so people know what to look for regardless of the platform. There are 2 kinds of social media names: display names and usernames or handles.
The display name is the most visible name for users. It shows up in more prominent text at the top of your profile, or in a user’s news feed accompanying your posts, but it’s not necessarily unique to you.
Every display name should contain the brand name followed by the country or market group. We prefer using the whole country name in local language unless it makes more sense to use an abbreviation or official country code. E.g., when the official name is very long or the use of the abbreviation or country code is common in the market. Whatever you choose, the use of a display name should be consistent through all platforms.
Correct | Incorrect | |
---|---|---|
Rubio Monocoat Norge | Rubio Monocoat Norsk | |
Rubio Monocoat Norge | Rubio Monocoat Nordic | |
Rubio Monocoat Norge | Rubio Monocoat | |
Rubio Monocoat Norge | Rubio Monocoat Norway | |
TikTok | Rubio Monocoat Norge | Rubio Monocoat NO |
YouTube | Rubio Monocoat Norge | Rubio Monocoat Norway |
Don’t hesitate to contact socials@rubiomonocoat.com to discuss this dilemma and help you decide.
This is your one-of-a-kind handle. It appears after an @ sign in your profile and in the associated URL. *
The rules for making a username differ per social media platform:
* Except for YouTube and LinkedIn, who don’t work with usernames or handles.
To maintain a consistent use of naming convention between the different social media platforms we prefer the following guidelines for choosing a username or handle:
For most social media platforms, the handle or username will be used in the URL of the profile. LinkedIn and YouTube do not use usernames but offer the option to create a vanity URL. For this URL we suggest using the same guidelines as for the username.
The rules for making a vanity URL differ per social media platform:
Having the same profile picture across all of your social media channels makes it easier for fans and customers to identify which account they're looking for.
You can choose between 3 color versions of the logo but we suggest sticking to that choice for all profiles.
Profile image guidelines:
Right and wrong by example:
Correct
Incorrect
Incorrect
The header image (also called cover image or cover photo) is the picture that appears at the top of your social media profile. It provides a chance to showcase your products, your team, or any other aspect of your business that will make people want to explore your profile.
Same as for your account name, profile picture and bio, the header image should be consistent across all your social platforms, taking into account the different dimensions and technical specifications per profile.
Header images specifications & dimensions
Header images best practices
Some general best practices to keep in mind when creating your social media header image: